WHO
We are a not-for-profit company with a goal to foster grassroots engagement for environment conservation & management in India by adopting a holistic One Health approach. The term ‘environment’ includes natural life as well as traditional arts, cultures and knowledge. The main aim is to, simultaneously, develop a robust & comprehensive, spatial decision support system for governments at all levels, promote and conserve traditional knowledge, arts & cultures through indigenous tourism development, and empower youth & public through skill development & education.
WHY
There is a need to mainstream environmental conservation and climate change action at the community level by bringing about behavioural changes in individuals. Education, knowledge dissemination, skill development and choice of economic opportunities are the key to this. Agriculture is the main employer in India. There is a need to reduce pressure on land by giving farmers a choice of other sources of income. Rural India has huge tourism potential, which is largely untapped.
WHAT
We believe that preservation and conservation of the environment requires the involvement of all citizens. For this vision to take flight, Soaring Sparrows has created two wings:
Analytics
P E R C H
​This wing will work with national/state/district administrations to generate environmental and related databases and develop robust comprehensive spatial decision support systems.
An online all-India rural tourism platform to weave environmental conservation into mainstream tourism and catalyse the preservation of the rich biodiversity, historical, social, cultural, religious, spiritual as well as ecological traditions of India
Dr. Anandi Subramanian
Cheerful, exuberant and passionate, Dr. Anandi Subramanian retired from Indian Economic Service (IES) in 2019. She holds Masters’ degrees in Economics and in Social Policy & Planning in Developing Countries (LSE). A behavioural economist, she obtained her doctorate in demographic economics.